Art Terminology
Artwork Requirements
By providing production ready artwork that follows these guidelines, your orders will be produced with the highest quality imprint and you will avoid unnecessary delays or charges.
- All imprinting methods require production ready art that is sized to fit the product.
- Adobe Illustrator® artwork saved as .eps or .ai is preferred (.eps or pdf files are accepted). We also accept artwork in the following formats: Adobe Photoshop® (300 dpi or higher), InDesign®.
- If production ready art is not provided, we will prepare it for you at a rate of $50.00 (X) per hour billed in 30 minute increments. You will be advised if the time is more than one hour. Examples of non-production ready artwork include: photocopies, Microsoft Office formatted files, business cards, and low-res raster images.
- Specify the imprint location and size for the artwork otherwise the default product location will be used and artwork will be resized to provide the best appearance.
- When factory is directed to use artwork "as is" we will not be responsible for "cleanup" or "rework". Factory reserves the right to accept or reject submitted artwork.
- Peel-N-Stick® Calendars are printed on white vinyl, please provide all art files in single color or full color format using the actual imprint color(s).
- Magnets: There is no charge for typesetting ten (10) lines or less of text on these products. Art charge will apply to any product requiring additional typesetting.
- Hotstamp imprint will be reduced in size to maximum imprint area, not exceeding 10 sq. inches, unless oversized charges are specified clearly on your PO.
- Templates are available on website: www.feypromo.com.
Fonts
Convert fonts to paths, outlines or curves before sending. If this is not possible, include the fonts with your artwork. Font formats that are acceptable are Postscript Type 1, TrueType, Opentype, DFont and Multiple Master.
Trapping
Trapping is the process of overlapping adjacent colors to avoid multiple-color registration problems. Trapping, also called choke and spread, is necessary in screen printing. If you send your art in one of our accepted formats, we will create chokes and spreads (traps) for your artwork.
Bleed
An imprint is considered to bleed when the image runs to the edges of the product. We require an extra 3/16" of your image in order to bleed on a vinyl product. We cannot bleed on poly products.
Halftones & Tints
Halftones and screen tints are areas of color created by dots instead of solid ink coverage. Graduated screen tints are areas of color that gradually change their density from light to dark. Graduated screen tints below 10% will not print. Tints of 90% or more will print solid. Please keep screen tints between 80% and 20%. If artwork is sent in one of our accepted formats, we can ensure that halftones & tints will be printed at the optimal line screen & angle.
Line Screen
Line screens refer to the number of lines per inch in a halftone image. The lower the number, the larger and more widely spaced dots will be. Higher numbers allow reproduction of fine detail. For screen printing purposes, 65-85 line screens are required.